CITHM

BS in International Travel and Tourism Management

Course Overview

BS International Travel and Tourism Management with specialization in Tour Operations and
Hotel Services is a three-year degree program preparing students to become multiculturally diverse individuals equipped with knowledge and skills of standards and work-based values ready to brave the global tourism, travel, and hospitality workforce.

Students are highly engaged to multiple facets of learning, in travel and tour operations, hotel services, airline operations, events management, tourism planning and development, destination branding and tourism marketing, and business planning and research. Thus, the program does not only let them unlock opportunities to become professional leaders but rather mold them to become enterprising people bringing success to every organization and valuable contributors for the betterment of society.

Career Options

Graduates of BS ITTM-TOHS can have professions and careers in the Tourism and Hospitality
Sectors such as:

  • Accommodation and Lodging
  • Transportation
  • Attractions
  • Parks and Recreation
  • Guest Relations
  • Events
  • Tourism and Travel Services
  • Casino
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Program Educational Objectives

Three to five years after graduation, the International Travel and Tourism Management alumni shall have:

  1. Demonstrated and interpreted holistic competencies of local and international tourism and hospitality industry including relevant data, products, services, technology, policies, and applicable laws geared toward nationalism and global competitiveness.
  2. Applied innovative management and entrepreneurial functions utilizing business analytics in service-oriented business organizations performing crisis and risk mitigation activities following proficient use of communication channels.
  3. Demonstrated competencies in the arrangement, delivery, promotions, operations and management of tour and travel related activities and businesses.
  4. Assessed impacts of tourism activities and designed mitigation, adhering to identified requirementsand sustainable practices of tourism destination planning, management and promotions
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Student Outcomes

  1. Ability to communicate and convey themselves effectively both for oral and written
  2. Apply relevant technology for the production and management of tourism experiences
  3. Perform different tourism related operations, effectively
  4. Create, apply, and evaluate marketing strategies for tourism destinations and organizations
  5. Practice empathy and respect for diversity and multicultural perspectives
  6. Establish sense of inquiry and analysis of current issues in the tourism and hospitality industry thru research
  7. Work collaboratively in groups, both as a leader and a team member, in diverse environments
  8. Examine possible risks in the workplace and perform steps to reduce adverse effect
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Core Faculty

Ms. Joy Marie J. Jusayan
Chief Culture Officer
Director, BEING Skills
Director, Customer Experience
Ms. Maria Joy P. Escurel
Chief Treasury Officer
Dr. Ryan Jeffrey P. Curbano
Chief Quality Officer
Ms. Joy Marie J. Jusayan
Chief Culture Officer
Director, BEING Skills
Director, Customer Experience
Ms. Maria Joy P. Escurel
Chief Treasury Officer
Dr. Ryan Jeffrey P. Curbano
Chief Quality Officer

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