Vol. 3 No. 1 August 2018
LPU Laguna Journal of Business and Accountancy is an open access interdisciplinary journal that publishes empirical and theoretical articles on contemporary practices in the area of business, accounting, and taxation. It is an annual publication of LPU Laguna College of Business and Accountancy.
Philippine Copyright 2016 by Lyceum of the Philippines – Laguna
ISSN 2467-5156
Articles
Brooklyn M. De Ramos and Justhyne Claire V. Mabuyo
Cyril Alexandria D. Ordinario, Anna Katrina Santis, and Ferdinand Fernandez
THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: THE CASE OF CEBUANA LHILLIER – AC ALABANG
Mariella Diane M. Barit, Mariah Angelita P. Marasigan, and Ma. Leonora V. Alusen
PROPOSED NEW ATTRACTION IN ENCHANTED KINGDOM: JUNGLE THEMED LABYRINTH MAZE
Diana Marie J. Abril, Danica Antoniette M. Amarante, Krizza Anne G. Barrion, and Liez Anne D. Dequito
A MARKET ANALYSIS REPORT: BASIS FOR CUSTOMER ENGAGEMENT IN FUTURE LYCEUM OF THE PHILIPPINES- CLARK
Ma. Deth A. Alcantara, Erlyn Joyce B. Gamil, and Pamela M. Maciar
GRANDE VALEUR: A STUDENT-FRIENDLY COMMERCIAL COMPLEX
Jhon Kennedy M. Himoc, Rachel Ann S. Mana-ay, John Aldwin L. Maraña, Jerica Lyn P. Panganiban, and Ramon George Atento
Hannah Carla P. Bondad, Kathlene P. Burgos, Ruth Mae L. Flores, Erika Andrea A. Zarraga
IMPROVING THE SUPPLY CHAIN MANAGEMENT OF ALLEGRA’S KITCHEN SM CITY LIPA USING VALUE STREAM MAPPING
Jayson Caro, Neil Patrick T. Eguia, Abigail Marie Flores, and Jennifer Mendoza
