Vol. 4 No. 1 October 2021

Pandemic and the Buying Behavior of Students

Kyla Marie Gonzaga, Evangelyn Peñamora, Trisha Denice Robles

Effects of Various Characteristics of Social Commerce on Filipino Consumer’s Trust and Trust Performance

Davies Christy Dioquino, Paul Adrian Leviste, Ramon George Atento

Determinants of Graduating College Students’ Retention in Lyceum of the Philippines-Laguna: Basis for Management Improvement

Veronica Ilagan, Emmanuel Mindanao, Ma. Leonora Alusen

Brand Awareness of Selected Residents of Talisay, Batangas to NDN Resort & Events Place: Basis for Continuous Improvement

Rocky Dizon, Mary Rose Natanauan, Joanna Marie Rempillo, Ma. Leonora Alusen

Factors Affecting Consumer Buying Behavior of Cell Phones Among College Students in LPU-Laguna

Clarice Pantonia, John Paolo Rebong, Win Maw Tun

Perception of Athletic Scholars towards Sports as a Marketing Tool: Basis for LPU-Laguna Sports Enhancement Development Program

Krischan Bueno, Pablo Rubio, Ma. Leonora Alusen

Impact of Advertisement on Brand Awareness of Coffee Project: Basis for Marketing

Roland Joshua Abian, Justine Flores, Kate Ariane Lozada, Ma. Leonora Alusen