Philippine Copyright 2016 by Lyceum of the Philippines – Laguna
ISSN 2467-5156
LPU Laguna Journal of Business and Accountancy is an open access interdisciplinary journal that publishes empirical and theoretical articles on contemporary practices in the area of business, accounting, and taxation. It is an annual publication of LPU Laguna College of Business and Accountancy.
Editor-in-Chief
Christopher Dennis E. Catapang Dean, College of Business and Accountancy
Associate Editors
Dr. Ma. Leonore V. Alusen Chair, B.S. Business Administration
Managing Editor
Dr. Gerby R. Muya Research Director
Layout/Graphic Designer
Kimry Danielle Gonzales
BATANGAS DAIRY AND MULTI-PURPOSE COOPERATIVE MILK PROCESSING PLANT’S BRAND AWARENESS
Cesar M. Almarez Jr., Marie Lois Flores, Jessa Santos, Candido M. Perez PhD, CPA
PROPOSED PRODUCERS’ COOPERATIVE IN BARANGAY MAKILING, CALAMBA CITY, LAGUNA
Jeanne Cuyos, Shalini Garcia, Trisha Villanueva, Rance Vidal, Gilbert B. Sulla
PROPOSED LPU-LAGUNA EMPLOYEES COOPERATIVE
Maria Jessica P. Larida, Anjenette T. Oñate, Sherry Ann P. Sanque, Candido M. Perez PhD, CPA
SUSTAINING THE ISO 9001:2008 CERTIFICATION OF TEST ADVANTAGE HARDWARE PHILIPPINES INCORPORATED
Genesa M. Cartalaba, Darwin Legaspi, John Jose N. Reyes, Cathleen Gayle S. Terrenal, Ramon George O. Atento
Vhona-Nanette P. Angele, Aimeren Krystelle M. Saludo, Ludy Mae R. Virtus, Win Maw Tun
LEVEL OF SATISFACTION OF MANG INASAL CUSTOMERS IN STO. TOMAS BATANGAS
Marifel Ann S. Banzuela, Vianca Angelica C. Lopez, Hannaleen R. Natividad and Jonas V. Reyes
MARKET PENETRATION OF COMISSARY PRODUCTS OF TORRES TRADING COMPANY
Cecil Gutierrez, Candido M. Perez PhD, CPA
PREFFERED SOCIAL MEDIA SERVICE TOOL FOR THE BANK OF THE PHILIPPINE ISLAND (BPI) CARMELRAY II CLIENTS
Criselle C. Criste, John Mark M. Mabilangan, Maria Isabela Grace P. Marasigan, Rey Angelo L. Papera and Mary Ahnne V. Razon
Mark Russel A. Calingasan, Regina Millicent P. Cruz, Ina Cheryza May A. Ticzon Francis K. Ashipaoloye
STRATEGY INNOVATION FOR HONDA HIGH-END CARS
Claire Cuaresma, Leslie Lagrimas, Arlene Perez, Ramon George O. Atento
Felipe G. Balingit Jr., PhD, CPA and Candido M. Perez, PhD, CPA
A TRACER STUDY ON LPU-LAGUNA CERTIFIED PUBLIC ACCOUNTANT BOARD PASSERS
Ma. Leonora V. Alusen
CONSUMERS’ BRAND AWARENESS OF SAUBER PROFESSIONAL INC. IN ALABANG, MUNTINLUPA CITY
Marjovin Aviles, Reneza Claire Perez Buan, Nikko Tapia
EXTENT OF 5S IMPLEMENTATION AT BATELEC II – AREA 3: INPUTS TO ITS OFFICE MANAGEMENT PROGRAM
Aileen Jane A. Albarico, Aringalan Precious B. Aringalan, Adriel L. Lirag, Katrina Joi D. San Juan
IMPROVEMENT OF THE SUPPLY CHAIN OF A LOCAL ELEVATOR/ESCALATOR COMPANY IN THE PHILIPPINES
Jeah L. Africa, Veio F. Capati, Guillen John M. Usman, and Rizalino Giovanni Juliano
LEVEL OF COMMITMENT AMONG EMPLOYEES OF GLERISH TRANSPORT SERVICE: BASIS FOR PRODUCTIVITY
John Barry Maligalig Elona, Cheene Tan Malijan, Pamela Maloles Oca
PERCEIVED LEVELS OF CUSTOMER’S SATISFACTION AND LOYALTY OF THE BANK OF THE PHILIPPINE ISLANDSCARMELRAY PARK II Lester M. Mendoza, Hazel Angela C. Mundin, Jessa Mae M. Sumagui, and Rizalino Giovanni Juliano
Japhet Y. Arenas, Loubelle Ayzel A. Esguerra, Maria Elisa H. Tabujara
PRODUCT PREFERENCE AT THE PARK CAFÉ & GRILL MAKILING BRANCH: BASIS FOR CUSTOMER TASTE PREFERENCE
Mark Harvey V. Perez, Keiron Q. Sanchez, Joyce Aira S. Zagala
THE LEVEL OF BRAND AWARENESS OF EAST WEST BANK AMONG THE RESIDENTS OF STO. TOMAS, BATANGAS
John Patrick M. Altoveros, Alyza M. Del Mundo, Eimireen G. Manilay
Usop Kasan, Precious Jane R. Cabanos, Ariellyn M. Escosura, Kim Cedrick Lemus, and Ellgene Mantes
Brooklyn M. De Ramos and Justhyne Claire V. Mabuyo
Cyril Alexandria D. Ordinario, Anna Katrina Santis, and Ferdinand Fernandez
THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: THE CASE OF CEBUANA LHILLIER – AC ALABANG
Mariella Diane M. Barit, Mariah Angelita P. Marasigan, and Ma. Leonora V. Alusen
PROPOSED NEW ATTRACTION IN ENCHANTED KINGDOM: JUNGLE THEMED LABYRINTH MAZE
Diana Marie J. Abril, Danica Antoniette M. Amarante, Krizza Anne G. Barrion, and Liez Anne D. Dequito
A MARKET ANALYSIS REPORT: BASIS FOR CUSTOMER ENGAGEMENT IN FUTURE LYCEUM OF THE PHILIPPINES- CLARK
Ma. Deth A. Alcantara, Erlyn Joyce B. Gamil, and Pamela M. Maciar
GRANDE VALEUR: A STUDENT-FRIENDLY COMMERCIAL COMPLEX
Jhon Kennedy M. Himoc, Rachel Ann S. Mana-ay, John Aldwin L. Maraña, Jerica Lyn P. Panganiban, and Ramon George Atento
Hannah Carla P. Bondad, Kathlene P. Burgos, Ruth Mae L. Flores, Erika Andrea A. Zarraga
IMPROVING THE SUPPLY CHAIN MANAGEMENT OF ALLEGRA’S KITCHEN SM CITY LIPA USING VALUE STREAM MAPPING
Jayson Caro, Neil Patrick T. Eguia, Abigail Marie Flores, and Jennifer Mendoza
Marienes F. Florentino, Ana Medina D. Pangilinan, Jillian Mae M. Quito, Win Maw Tun
Misti Layne A. Fernandez, Carl Darren C. Lacuata, John Meinard O. Manaois, Reginald S. Teopy, Win Maw Tun
Comparing Generation X and Y Leaders Using the Mouton Grid: Employees Perception and Self-Efficacy
Claire Ann L. Garcia, Rainciel B. Reyes, Ramon George Atento
Attitude of Sari-Sari Store Owners in Barangay Makiling, Calamba City, Laguna towards Microfinancing
Jericho Francis P. Cruzat, Ramizes D. Festejo, Ramon George O. Atento
Macroeconomic Indicators as Predictors of Country GDP of the ASEAN 5 (1991-2016)
Celine Jem M. Lirio, Alexis A. Santos, Ramon George Atento
Faye Beatrice S. Fandialan, Joseph Emmanuel B. Milan, Ma. Leonora V. Alusen
The Impact of Advertisements Among Zoom International Customers Basis for Sales Growth
Gian Paulo T. Magimot and Raifa Vita A. Mabilangan
Ford Cars: The Impact of Social Media Marketing to Customers
John Rae I. Bautista, Clarisse Anne M. Montaño, Ma. Leonora V. Alusen
Ariza Kim A. Dichoso, Kimberly Jean C. Gromontil, Kimberly Anne C. Manguiat, Ashly P. Rolle
Ruth Antonette Abanto, Tonirose Abanto, Russel Fajutagana, Daryl Keena Moreno