Research and Statistics Center

Editor-in-Chief

Christopher Dennis E. Catapang Dean, College of Business and Accountancy

 Associate Editors

Dr. Ma. Leonore V. Alusen Chair, B.S. Business Administration

Managing Editor

Dr. Gerby R. Muya Research Director

Layout/Graphic Designer

Kimry Danielle Gonzales

The Acceptance of Blackboard Open LMS in LPU-Laguna: An Empirical Study based on UTAUT

Julliah Capuchino, Regina Lim, Christopher Dennis Catapang

The Brand Equity of LPU-Laguna: Basis for Continuos Improvement

Rosadel De Chavez, Elisha Grace Cetra, Dr. Ma. Leonora Alusen

Utilization of Accounting Information System in Small Medium Enterprises
in line with Food Industry in San Pablo, Laguna

John Andrae Brila, Christopher Dennis Catapang

An Analysis on the Entrepreneurial Resilience Attitudes and Business Confidence of Selected Business Owners in Calamba, Laguna: A Predictive Approach

Gesna Lourainne Guantes, Maria Abigail Tacujan, Ramon George Atento

Impact of Artificial Intelligence as a Disruptive Technology on Accountancy

Anntoniette Bendal, Scarlet Alexandra Planas, Ramon George Atento

Cross Sectional Analysis of Member Stocks of the Mining and Oil Sector of the Philippine Stock Exchange: Prospect for Investment Management

Marienes F. Florentino, Ana Medina D. Pangilinan, Jillian Mae M. Quito, Win Maw Tun

Investment Value for Property Sector Members of the Philippine Stock Exchange using Ratios and Forecasted Financial Performance

Misti Layne A. Fernandez, Carl Darren C. Lacuata, John Meinard O. Manaois, Reginald S. Teopy, Win Maw Tun

Comparing Generation X and Y Leaders Using the Mouton Grid: Employees Perception and Self-Efficacy

Claire Ann L. Garcia, Rainciel B. Reyes, Ramon George Atento

Attitude of Sari-Sari Store Owners in Barangay Makiling, Calamba City, Laguna towards Microfinancing

Jericho Francis P. Cruzat, Ramizes D. Festejo, Ramon George O. Atento

Macroeconomic Indicators as Predictors of Country GDP of the ASEAN 5 (1991-2016)

Celine Jem M. Lirio, Alexis A. Santos, Ramon George Atento

An Analysis of Consumer Satisfaction in Laguna on Online Selling: Basis for a Marketing Strategy for Lazada

Faye Beatrice S. Fandialan, Joseph Emmanuel B. Milan, Ma. Leonora V. Alusen

The Impact of Advertisements Among Zoom International Customers Basis for Sales Growth

Gian Paulo T. Magimot and Raifa Vita A. Mabilangan

Ford Cars: The Impact of Social Media Marketing to Customers

John Rae I. Bautista, Clarisse Anne M. Montaño, Ma. Leonora V. Alusen

Measuring the Gap on Service Quality Management Support Service in Lyceum of the Philippines-Laguna: Basis of Rater Dimension

Ariza Kim A. Dichoso, Kimberly Jean C. Gromontil, Kimberly Anne C. Manguiat, Ashly P. Rolle

Measuring Service Quality of Rose and Grace Restaurant – Sto.Tomas Batangas Branch Using DINESERV Scale

Ruth Antonette Abanto, Tonirose Abanto, Russel Fajutagana, Daryl Keena Moreno

FACTORS AFFECTING CUSTOMER SUPPORT SYSTEM FOR SUSTAINABILITY OF MEMBERSHIP IN NUTRIWEALTH MULTI-PURPOSE COOPERATIVE

Brooklyn M. De Ramos and Justhyne Claire V. Mabuyo

THE IMPACT OF ADVERTISING ON THE ENROLMENT OF SENIOR HIGH SCHOOL AND COLLEGE STUDENTS OF LPU-LAGUNA A.Y. 2016-2017

Cyril Alexandria D. Ordinario, Anna Katrina Santis, and Ferdinand Fernandez

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: THE CASE OF CEBUANA LHILLIER – AC ALABANG

Mariella Diane M. Barit, Mariah Angelita P. Marasigan, and Ma. Leonora V. Alusen

PROPOSED NEW ATTRACTION IN ENCHANTED KINGDOM: JUNGLE THEMED LABYRINTH MAZE

Diana Marie J. Abril, Danica Antoniette M. Amarante, Krizza Anne G. Barrion, and Liez Anne D. Dequito

A MARKET ANALYSIS REPORT: BASIS FOR CUSTOMER ENGAGEMENT IN FUTURE LYCEUM OF THE PHILIPPINES- CLARK

Ma. Deth A. Alcantara, Erlyn Joyce B. Gamil, and Pamela M. Maciar

GRANDE VALEUR: A STUDENT-FRIENDLY COMMERCIAL COMPLEX

Jhon Kennedy M. Himoc, Rachel Ann S. Mana-ay, John Aldwin L. Maraña, Jerica Lyn P. Panganiban, and Ramon George Atento

RELOADABLE DEBIT BUS CARD

Hannah Carla P. Bondad, Kathlene P. Burgos, Ruth Mae L. Flores, Erika Andrea A. Zarraga

IMPROVING THE SUPPLY CHAIN MANAGEMENT OF ALLEGRA’S KITCHEN SM CITY LIPA USING VALUE STREAM MAPPING

Jayson Caro, Neil Patrick T. Eguia, Abigail Marie Flores, and Jennifer Mendoza

A TRACER STUDY ON LPU-LAGUNA CERTIFIED PUBLIC ACCOUNTANT BOARD PASSERS

Ma. Leonora V. Alusen

CONSUMERS’ BRAND AWARENESS OF SAUBER PROFESSIONAL INC. IN ALABANG, MUNTINLUPA CITY

Marjovin Aviles, Reneza Claire Perez Buan, Nikko Tapia

EXTENT OF 5S IMPLEMENTATION AT BATELEC II – AREA 3: INPUTS TO ITS OFFICE MANAGEMENT PROGRAM

Aileen Jane A. Albarico, Aringalan Precious B. Aringalan, Adriel L. Lirag, Katrina Joi D. San Juan

IMPROVEMENT OF THE SUPPLY CHAIN OF A LOCAL ELEVATOR/ESCALATOR COMPANY IN THE PHILIPPINES

Jeah L. Africa, Veio F. Capati, Guillen John M. Usman, and Rizalino Giovanni Juliano

LEVEL OF COMMITMENT AMONG EMPLOYEES OF GLERISH TRANSPORT SERVICE: BASIS FOR PRODUCTIVITY

John Barry Maligalig Elona, Cheene Tan Malijan, Pamela Maloles Oca

PERCEIVED LEVELS OF CUSTOMER’S SATISFACTION AND LOYALTY OF THE BANK OF THE PHILIPPINE ISLANDSCARMELRAY PARK II Lester M. Mendoza, Hazel Angela C. Mundin, Jessa Mae M. Sumagui, and Rizalino Giovanni Juliano

PERCEPTION OF KANEPACKAGE PHILIPPINES INC. EMPLOYEES ON THE LEVEL OF QUALITY MANAGEMENT SYSTEM IMPLEMENTATION

Japhet Y. Arenas, Loubelle Ayzel A. Esguerra, Maria Elisa H. Tabujara

PRODUCT PREFERENCE AT THE PARK CAFÉ & GRILL MAKILING BRANCH: BASIS FOR CUSTOMER TASTE PREFERENCE

Mark Harvey V. Perez, Keiron Q. Sanchez, Joyce Aira S. Zagala

THE LEVEL OF BRAND AWARENESS OF EAST WEST BANK AMONG THE RESIDENTS OF STO. TOMAS, BATANGAS

John Patrick M. Altoveros, Alyza M. Del Mundo, Eimireen G. Manilay

EXTENT OF IMPLEMENTATION OF GENDER EQUALITY POLICY AT BRADY PHILIPPINES CORPORATION: BASIS FOR CONTINUOUS IMPROVEMENT

Usop Kasan, Precious Jane R. Cabanos, Ariellyn M. Escosura, Kim Cedrick Lemus, and Ellgene Mantes

BATANGAS DAIRY AND MULTI-PURPOSE COOPERATIVE MILK PROCESSING PLANT’S BRAND AWARENESS

Cesar M. Almarez Jr., Marie Lois Flores, Jessa Santos, Candido M. Perez PhD, CPA

PROPOSED PRODUCERS’ COOPERATIVE IN BARANGAY MAKILING, CALAMBA CITY, LAGUNA

Jeanne Cuyos, Shalini Garcia, Trisha Villanueva, Rance Vidal, Gilbert B. Sulla

PROPOSED LPU-LAGUNA EMPLOYEES COOPERATIVE

Maria Jessica P. Larida, Anjenette T. Oñate, Sherry Ann P. Sanque, Candido M. Perez PhD, CPA

SUSTAINING THE ISO 9001:2008 CERTIFICATION OF TEST ADVANTAGE HARDWARE PHILIPPINES INCORPORATED

Genesa M. Cartalaba, Darwin Legaspi, John Jose N. Reyes, Cathleen Gayle S. Terrenal, Ramon George O. Atento

JOB SATISFACTION AND PERFORMANCE LEVEL OF EMPLOYEES OF AJINOMOTO PHILIPPINES CORPORATION- LUCENA BRANCH

Vhona-Nanette P. Angele, Aimeren Krystelle M. Saludo, Ludy Mae R. Virtus, Win Maw Tun

LEVEL OF SATISFACTION OF MANG INASAL CUSTOMERS IN STO. TOMAS BATANGAS

Marifel Ann S. Banzuela, Vianca Angelica C. Lopez, Hannaleen R. Natividad and Jonas V. Reyes

MARKET PENETRATION OF COMISSARY PRODUCTS OF TORRES TRADING COMPANY

Cecil Gutierrez, Candido M. Perez PhD, CPA

PREFFERED SOCIAL MEDIA SERVICE TOOL FOR THE BANK OF THE PHILIPPINE ISLAND (BPI) CARMELRAY II CLIENTS

Criselle C. Criste, John Mark M. Mabilangan, Maria Isabela Grace P. Marasigan, Rey Angelo L. Papera and Mary Ahnne V. Razon

QUALITY OF WORK LIFE OF EMPLOYEES OF JETBEST ANIMAL NUTRITION AND HEALTH CARE INCORPORATED: BASIS FOR CONTINUOUS IMPROVEMENT

Mark Russel A. Calingasan, Regina Millicent P. Cruz, Ina Cheryza May A. Ticzon Francis K. Ashipaoloye

STRATEGY INNOVATION FOR HONDA HIGH-END CARS

Claire Cuaresma, Leslie Lagrimas, Arlene Perez, Ramon George O. Atento

REVIEW OF WORK PROCEDURES AT THE COLLEGE OF BUSINESS AND ACCOUNTANCY: BASIS FOR ENHANCING INSTRUCTIONAL DELIVERY

Felipe G. Balingit Jr., PhD, CPA and Candido M. Perez, PhD, CPA