COLLEGE OF ARTS AND SCIENCES

Bachelor of Arts in Communication

Program Description:

The Bachelor of Arts in Communication program as a field of study covers the various ways by which humans communicate. It focuses on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.

Distinct Features of the Program

The program aims to equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on the media professions.

  1. Interdisciplinary Approach
    • The allied programs are development communication, journalism, broadcasting, communication research, multimedia (digital media) studies, film, public relations, advertising, and integrated marketing communication. Related fields include social sciences such as anthropology, economics, history, human services (guidance and counselling), political sciences, psychology, social work, and sociology.
  2. Focused on Holistic Development
    • Through Being Skills courses and Laurel Programs, learners are given opportunities to grow as individuals. They were not only prepared for work, but for life.
  3. Industry-Driven Curriculum
    • There are strong partnerships with the industries. Curriculum is constantly consulted with industry leaders to be responsive to the needs of their needs and to be abreast with the latest trends and skills necessary for employability.
  4. Experienced Faculty
    • The program boasts a faculty of experienced media practitioners who are active in research and industry, ensuring that students receive up-to-date knowledge and guidance.
  5. Global Perspective
    • Emphasis on global awareness and international experiences, including study abroad programs or international collaborations and internships, prepares graduates to work in a diverse and interconnected world.
  6. Continuous Improvement
    • Regular program assessments and feedback mechanisms ensure that the curriculum evolves to meet industry demands and aligns with international quality assurance standards.

Opportunities Provided by the Program

  1. Students have opportunities to attend and present at conferences and symposia in the field of media and communication that provide exposure to the latest research and industry trends.
  2. Students can participate in internships and cooperative education experiences with industry partners, gaining valuable real-world experience and building professional networks.
  3. Students can participate in leadership development programs and organizations, enhancing their leadership and management skills.
  4. Students can join media and communication organizations, societies, and student chapters of professional organizations to enhance their knowledge, leadership, and networking opportunities.
  5. Faculty and advisors assist students in preparing for relevant learning environment enhancing their marketability and employability.

Program Education Objectives (PEO)

Three to five years after graduation, BA Communication alumni shall have:
  1. PEO 1. demonstrated theoretical knowledge and technical skills required for entry level, supervisory, managerial or entrepreneurial position in the field of communication.
  2. PEO 2. exhibited problem-solving, critical thinking and decision-making skills as communication professionals.
  3. PEO 3. possessed a commitment to lifelong learning and advancement, professional ethics and code of conduct.
  4. PEO 4. actively responded to issues of social, political, economic, and environmental concerns.

Institutional Graduate Attributes (IGA)

  1. GA 1. Collaborative and Team Leaders
  2. GA 2. Competent Lifelong Learners
  3. GA 3. Critical Thinkers and Problem Solver
  4. GA 4. Committed and Values Driven Leaders
  5. GA 5. Creative and Innovative Leaders

Program Quality Assurance

  • PAASCU Level 3

National Qualification Framework

  • Level 6 (Reference Philippine Qualification Framework)

Reference CMO

  • CMO 35 series 2017- Policies, Standards and Guidelines for Bachelor of Arts in Communication Program

Career Opportunities

Graduates of BA Communication can have professions and careers as:

  • Public and corporate communication/information officers
  • Social science and communication researchers/analysts
  • Communication/media planners and managers
  • Program/project development officers
  • Public relations and advertising practitioners
  • Media practitioners
  • Learning system designers
  • Multimedia designers
  • Allied/related professionals

Student Outcomes (SO)

The students should attain the following by the time of graduation:

  1. Engage in lifelong learning and understanding of the need to keep abreast of the developments in the specific field of practice (PQF Level 6 descriptor) (i)
  2. Communicate effectively orally and in writing in different formats and platforms (print., broadcast and online) using both English and Filipino (b)
  3. Work effectively and independently in multi-disciplinary and multi-cultural teams (PQF Level 6 descriptor)
    Practice professional, social and ethical responsibility (h)
  4. Demonstrate appreciation of “Filipino historical and cultural heritage” (based on RA 7722)
  5. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge.
  6. Prepare communication/media plan.
  7. Conduct communication and media research and evaluation.
  8. Develop and produce communication materials in different formats and platforms.
  9. Demonstrate communication management and leadership skills.
  10. Develop entrepreneurial capabilities.
  11. Demonstrate development orientation in communication work.
  12. Apply communication theories/models, practices, and tools in development work.

Admission Criteria and Requirements

  • For Freshmen
    • Form 138 (Report Card)
    • Form 137 (Transcript of Record)
    • Good Moral Character Certificate
    • Original PSA Authenticated Birth Certificate
    • 2 pcs Identical 2 x 2 ID Photo with white background and name tag
  • For Transferees
    • Certificate of Transfer Credentials
    • Certificate of Grades
    • Course description with Course Content
    • Good Moral Character Certificate
    • Transcript of Records
    • Original PS Authenticated Birth Certificate
    • 2 pcs Identical 2 x 2 ID Photo with white background and name tag

Requirements needed to graduate.

  1. Complete Academic Requirements
  2. Passing the Final Oral Defense for Thesis

Summary Units of BA Communication Courses

Courses 

UNITS 

A. General Education Courses 

39 

B. Core Courses 

24 

C. CHED-required Courses 

21 

D. Electives 

24 

E. Social Sciences and Humanities Electives 

15 

F. Thesis 

6 

G. Internship 

9 

H. Physical Education 

8 

I. National Service Training 

6 

J. Institutional Required 

6 

K. Others 

12 

TOTAL UNITS 

170