Bachelor of Arts in Communication with Specialization in Digital Media

COLLEGE OF ARTS AND SCIENCES

Bachelor of Arts in Communication

Program Description:

The Bachelor of Arts in Communication program as a field of study covers the various ways by which humans communicate. It focuses on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.

Distinct Features of the Program

The program aims to equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on the media professions.

Interdisciplinary Approach
- The allied programs are development communication, journalism, broadcasting, communication research, multimedia (digital media) studies, film, public relations, advertising, and integrated marketing communication. Related fields include social sciences such as anthropology, economics, history, human services (guidance and counselling), political sciences, psychology, social work, and sociology.
Focused on Holistic Development
- Through Being Skills courses and Laurel Programs, learners are given opportunities to grow as individuals. They were not only prepared for work, but for life.
Industry-Driven Curriculum
- There are strong partnerships with the industries. Curriculum is constantly consulted with industry leaders to be responsive to the needs of their needs and to be abreast with the latest trends and skills necessary for employability.
Experienced Faculty
- The program boasts a faculty of experienced media practitioners who are active in research and industry, ensuring that students receive up-to-date knowledge and guidance.
Global Perspective
- Emphasis on global awareness and international experiences, including study abroad programs or international collaborations and internships, prepares graduates to work in a diverse and interconnected world.
Continuous Improvement
- Regular program assessments and feedback mechanisms ensure that the curriculum evolves to meet industry demands and aligns with international quality assurance standards.

Opportunities Provided by the Program

Students have opportunities to attend and present at conferences and symposia in the field of media and communication that provide exposure to the latest research and industry trends.
Students can participate in internships and cooperative education experiences with industry partners, gaining valuable real-world experience and building professional networks.
Students can participate in leadership development programs and organizations, enhancing their leadership and management skills.
Students can join media and communication organizations, societies, and student chapters of professional organizations to enhance their knowledge, leadership, and networking opportunities.
Faculty and advisors assist students in preparing for relevant learning environment enhancing their marketability and employability.

Program Education Objectives (PEO)

Obtained and excelled in entry-level, supervisory, managerial, or entrepreneurial positions in the communication field, evidenced by job titles, promotions, or entrepreneurial success.
Demonstrated the ability to solve problems, think critically, and make effective decisions in professional communication settings, as evidenced by successful project outcomes, performance reviews, or peer evaluations.
Pursued continuous professional development and advanced their careers through additional certifications, advanced degrees, or relevant training programs, while consistently adhering to professional ethics and codes of conduct.
Actively participated in initiatives or projects addressing social, political, economic, and environmental concerns, as demonstrated by involvement in community service, advocacy, or professional contributions to relevant causes.

Institutional Graduate Attributes (IGA)

GA 1. Collaborative and Team Leaders
GA 2. Competent Lifelong Learners
GA 3. Critical Thinkers and Problem Solver
GA 4. Committed and Values Driven Leaders
GA 5. Creative and Innovative Leaders

Program Quality Assurance

PAASCU Level 3

National Qualification Framework

Level 6 (Reference Philippine Qualification Framework)

Reference CMO

CMO 35 series 2017- Policies, Standards and Guidelines for Bachelor of Arts in Communication Program

Career Opportunities

Graduates of BA Communication can have professions and careers as:

Public and corporate communication/information officers
Social science and communication researchers/analysts
Communication/media planners and managers
Program/project development officers
Public relations and advertising practitioners
Media practitioners
Learning system designers
Multimedia designers
Allied/related professionals

Student Outcomes (SO)

A. Demonstrate the ability to engage in lifelong learning by actively seeking out and staying informed about developments in the specific field of practice (PQF Level 6 descriptor)
B. Communicate effectively orally and in writing in different formats and platforms (print., broadcast and online) using both English and Filipino
C. Work effectively and independently in multi-disciplinary and multi-cultural teams (PQF Level 6 descriptor)
D. Practice professional, social and ethical responsibility
E. Demonstrate appreciation of “Filipino historical and cultural heritage” (based on RA 7722)
F. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge.
G. Prepare communication/media plan.
H. Conduct communication and media research and evaluation.
I. Develop and produce communication materials in different formats and platforms using latest technologies
J. Demonstrate communication management, problem-solving and leadership skills.
K. Develop entrepreneurial capabilities.
L. Demonstrate development orientation in communication work.
M. Apply communication theories/models, practices, and tools in development work.

Admission Criteria and Requirements

For Freshmen
- Form 138 (Report Card)
- Form 137 (Transcript of Record)
- Good Moral Character Certificate
- Original PSA Authenticated Birth Certificate
- 2 pcs Identical 2 x 2 ID Photo with white background and name tag
For Transferees
- Certificate of Transfer Credentials
- Certificate of Grades
- Course description with Course Content
- Good Moral Character Certificate
- Transcript of Records
- Original PS Authenticated Birth Certificate
- 2 pcs Identical 2 x 2 ID Photo with white background and name tag

Requirements needed to graduate

Complete Academic Requirements
Passing the Final Oral Defense for Thesis

Summary Units of BA Communication Courses

Courses	UNITS
A. General Education Courses	39
B. Core Courses	24
C. CHED-required Courses	21
D. Electives	24
E. Social Sciences and Humanities Electives	15
F. Thesis	6
G. Internship	9
H. Physical Education	8
I. National Service Training	6
J. Institutional Required	6
K. Others	12
TOTAL UNITS	170

COLLEGE OF ARTS AND SCIENCES