Bachelor of Science in Business Administration major in Marketing Management with Digital Tools and Analytics

Program Description:

The Bachelor of Science in Business Administration program, with a specialized major in Marketing Management with Digital Tools and Analytics, is tailored to cultivate marketing professionals equipped for the digital age. This program provides a comprehensive education in marketing strategies, with a particular focus on the use of cutting-edge digital tools and analytics. Graduates will gain the knowledge and skills required to design, implement, and assess marketing campaigns that harness the power of data-driven insights, enabling them to make informed decisions and drive business growth.

In addition to mastering marketing principles, our students will become proficient in the use of digital platforms, social media, and data analytics tools, positioning them to excel in the ever-evolving landscape of digital marketing. With an emphasis on real-world applications, the program ensures that graduates are not only prepared for their roles but are also adept at staying ahead of industry trends. Whether aspiring to work in a corporate setting or pursuing entrepreneurial endeavors, our graduates will be well-prepared to lead and succeed in the competitive world of marketing.

Distinct Features of the Program

The program has distinct features that collectively contribute to the quality and uniqueness of the BS in Business Administration major in Marketing Management with Digital tools and Analytics, ensuring that graduates are well-prepared to excel in their careers and make a positive impact in the field of marketing.

  1. Whole Person Development: The BSBA program offers a structured framework for individuals to achieve holistic personal growth and well-being. By integrating a diverse range of physical, mental, and emotional exercises, this program enables participants to foster a harmonious and flourishing life.
  2. Hands-on: Through internships and project-based business simulations, students gain practical exposure to real-world business challenges, allowing them to apply their knowledge in a professional setting.
  3. Industry Partnerships: Strong partnerships with industry leaders provide students with opportunities for networking, mentorship, and access to cutting-edge technology and best practices.
  4. Experienced Faculty: The program boasts a faculty of experienced business and marketing professionals who are active in research and industry, ensuring that students receive up-to-date knowledge and guidance.
  5. Micro-Credentials: The program integrates micro-certifications and micro-credentials, offering a dynamic approach to skill development. These concise, industry-focused certifications empower you to stay current and excel in your professional journey.
  6. Continuous Improvement: Regular program assessments and feedback mechanisms ensure that the curriculum evolves to meet industry demands and aligns with international quality assurance standards.

Opportunities Provided by the Program

  1. Industry Insights: Our program offers students the chance to engage with the latest trends and research in the dynamic field of marketing. They can attend conferences and symposia, gaining exposure to cutting-edge marketing strategies and innovations. Moreover, students have the opportunity to present their research and insights, contributing to the discourse in the marketing community.
  2. Real-World Experience: Through internships and cooperative education experiences, students collaborate with industry partners, gaining invaluable real-world exposure. These experiences empower students to apply their marketing knowledge in practical scenarios, build professional networks, and develop the skills necessary for a successful marketing career.
  3. Leadership Development: The program provides students with access to leadership development programs and organizations that enhance their leadership and management skills. These initiatives prepare students to take on leadership roles in the marketing industry, fostering the growth of the next generation of marketing leaders.
  4. Networking and Knowledge Sharing: Students can join marketing clubs, societies, and student chapters of professional marketing organizations, fostering a rich environment for networking and knowledge sharing. Engaging with like-minded peers and industry professionals provides a platform to expand their marketing expertise and leadership capabilities.
  5. Certification Support: Faculty and advisors are dedicated to assisting students in their pursuit of relevant certifications. This includes guidance for certifications such as Digital Marketing Courses, Meta Marketing Analytics and Advanced Excel for Data Visualizations to name a few, thereby enhancing their marketability and making them sought-after professionals in the marketing field.

Program Education Objectives (PEO)

Three to five years after graduation, BSBA Major in Marketing alumni shall have.

  1. PEO 1. Demonstrated and applied critical thinking ability, problem solving, interpersonal, communication, quantitative and information communication technology skills as members of multi-disciplinary management teams in a wide variety of business organizations in the local and international arenas.
  2. PEO 2. Attained junior managerial positions that require the application of management skills and Laurelian leadership qualities in their specific areas of specialization such as marketing management, management accounting, operations management and financial management.
  3. PEO 3. Pursued or obtained a graduate business degree, or attended/completed lifelong learning education, acquired other related professional qualifications and certifications that are nationally and or internationally recognized.
  4. PEO 4. Undertaken initiatives toward social responsibility and scholarly work as researcher, lecturer-professor, or trainer in academe and/or industry.

Institutional Graduate Attributes (IGA)

  1. GA 1. Collaborative and Team Leaders
  2. GA 2. Competent Lifelong Learners
  3. GA 3. Critical Thinkers and Problem Solver
  4. GA 4. Committed and Values Driven Leaders
  5. GA 5. Creative and Innovative Leaders

Program Quality Assurance

  • PAASCU Level 3

National Qualification Framework

  • Level 6 (Reference Philippine Qualification Framework)

Reference CMO

  • CMO 17 series 2017- Policies, Standards and Guidelines for BS in Business Administration

Career Opportunities

Graduates of BSBA major in Marketing Management with Digital Tools and Analytics can have professions and careers as

  • Digital Marketing Specialist
  • Digital Advertising Specialist
  • Content Marketing Specialist
  • Marketing Assistant
  • Market Research Analyst
  • Account Executive
  • Merchandising Assistant
  • PR/Advertising Assistant
  • Customer Service Representative
  • Product/Brand Supervisor
  • Digital Analytics Manager

Student Outcomes (SO)

The students should attain the following by the time of graduation:

  1. Effectively communicate orally and in writing.
  2. Capacity to solve business problems by using quantitative and qualitative models of decision making.
  3. Apply information and technology (ICT) skills as required by the business environment.
  4. Work effectively with other stakeholders and manage conflict in the workplace.
  5. Demonstrate corporate citizenship and social responsibility.
  6. Design an innovative business plan focusing on the specific business function (marketing and/or operations).
  7. Conduct business research.
  8. Demonstrate a service orientation in one’s profession.
  9. Develop lifelong learning.

Admission Criteria and Requirements

  • For Freshmen
    • Form 138 (Report Card)
    • Form 137 (Transcript of Record)
    • Good Moral Character Certificate
    • Original PSA Authenticated Birth Certificate
    • 2 pcs Identical 2 x 2 ID Photo with white background and name tag
  • For Transferees
    • Certificate of Transfer Credentials
    • Certificate of Grades
    • Course description with Course Content
    • Good Moral Character Certificate
    • Transcript of Records
    • Original PS Authenticated Birth Certificate
    • 2 pcs Identical 2 x 2 ID Photo with white background and name tag

Requirements needed to graduate

  1. Complete Academic Requirements
  2. Passing the Final Oral Defense for Capstone Project and Project Feasibility Study

Summary Units of BSBA major in Marketing Management

A. Clusters Units
B. General Eduation Courses 36
D. Physical Education 8
E. Common Business and Management Courses 6
F. Business Administration Core Courses 24
G. Professional Major Courses 24
H. Elective Courses 12
I. Internship 8
J. Business Enhancement 18
K. Institutional 9

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