CITHM

Bachelor of Science in International Tourism Management

Program Description:

The Bachelor of Science in International Travel and Tourism Management program, offered by the College of International Tourism and Hospitality Management (CITHM) at Lyceum of the Philippines Laguna, is a comprehensive and dynamic program designed to prepare students for exciting careers in the global travel and tourism industry. This program combines theoretical knowledge with practical skills, enabling students to thrive in various roles and contexts within the industry.BS International Travel and Tourism Management is a three-year degree program preparing students to become multiculturally diverse individuals equipped with knowledge and skills of standards and work-based values ready to brave the global tourism, travel, and hospitality workforce. Students are highly engaged to multiple facets of learning, in travel and tour operations, airline operations, events management, tourism planning and development, destination branding and tourism marketing, and business planning and research. Thus, the program does not only let them unlock opportunities to become professional leaders but rather mold them to become enterprising people bringing success to every organization and valuable contributors for the betterment of society.

Distinct Features of the Program

The Bachelor of Science in International Tourism Management program is a three-year degree program and has 2 specializations:

BS International Tourism Management with specialization in Aviation Services is a three-year degree program preparing students to become multiculturally diverse individuals equipped with knowledge and skills of standard and work-based values ready to brave the global tourism, travel, and hospitality workforce. Students are highly engaged to multiple facets of learning, specifically in the airline and airport operations. This highlights duties and responsibilities of a ground attendant including demonstration of check-in procedures, baggage, and cargo handling, airport announcement skills, and passenger handling. In addition, duties and responsibilities of a cabin crew including cabin equipment handling and facilitation of all cabin crew training related activities from inflight services to safety and emergency procedure.

BS International Tourism Management with specialization in Tour Operations and Hotel Services is a three-year degree program preparing students to become multiculturally diverse individuals equipped with knowledge and skills of standard and work-based values ready to brave the global tourism, travel, and hospitality workforce. Students are highly engaged to multiple facets of learning, in the travel and tour operations, hotel services, airline operations, events management, tourism planning and development, destination branding and tourism marketing, and business planning and research. Thus, the program does not only let them unlock opportunities to become professional leaders but rathe mold them to become enterprising people bringing success to every organization and valuable contributors for the betterment of society.

  1. Interdisciplinary Approach
    • The program integrates principles from various fields, including tourism industry, and airline industry to equip students with a holistic understanding of aviation systems.
  2. Hands-on Learning
    • BS International Tourism Management is equip with different learning modality that focus through practicum in aviation industry, tourism enterprises in private and public sector, innovative research in tourism, international certification like Basic Essential and International Fares and Ticketing in Amadeus, Micros Opera System, AHA Certification, TESDA Certification and Industry Professional Forum workshop to help students gain practical exposure to real- world in tourism and aviation challenges, allowing them to apply their knowledge in a professional setting.
  3. Industry Partnerships
    • The program of Bachelor of Science in International Tourism Management is partnered with different industry that can provide industry driven program to the student which include the PTC Aviation Services, Luzon International Premiere Airport Development Corp. (LIPAD), Sky Aviation Learning Center Inc. (SALCI-PAGSS), and different types of international and local airlines in the Philippines.
  4. Experienced Faculty
    • The program of Bachelor of Science in International Tourism Management boasts a faculty of well-experienced for more than 5 years’ in the aviation services as an Flight Attendant, an airport ground manager, and a faculty who have also experience in the tourism industry which include licensed tour guide, a travel agency business owner and event specialist who are active in research and industry with masters and doctorate degree in tourism management that ensuring that students receive up-to-date knowledge and guidance.
  5. Global Perspective
    • The program of Bachelor of Science in Tourism Management emphasis on global awareness and international experiences for the student which include the THE-ICE Australia that inline our program in the Australia education, QS Star an international rating system that ensure the quality of education is based on a international perspective and driven, the ISO which insure the international quality of standard on security, safety and efficient on the education of the program and lastly the Asia Pacific Institute in Events Management as being the one of the first program in the Philippines that rank 5 stars in international standard in events. It also includes student exchange programs or international projects, prepares graduates to work in a diverse and interconnected world.
  6. Continuous Improvement
    • Regular program assessments and feedback mechanisms ensure that the curriculum evolves to meet industry demands and aligns with international quality assurance standards. The program conduct a yearly regular program assessments and feedback mechanisms ensure that the curriculum evolves to meet industry demands and aligns with international quality assurance standards which include a conference with an industry expert that helps to improve the program of tourism , including also the improvement of the facilities and laboratory rooms for tourism to increase the knowledge of the student and be ready for the industry driven challenges in tourism and aviation industry.

Opportunities Provided by the Program

  1. Students have opportunities to attend and present at conferences and symposia in the field of tourism and aviation provide exposure to the latest research and industry trends.
  2. Students can participate in internships and cooperative education experiences with industry partners, gaining valuable real-world experience and building professional networks.
  3. Students can participate in development programs that enhancing their leadership and management skills in tourism and aviation industry thru the industry professional forum that involves professional and expert in the tourism and aviation industry.
  4. Student can participate in local and international competition in tourism that will showcase the relevant skills in tourism and aviation industry.
  5. Faculty and advisors assist students in preparing for relevant local and international certifications, such as Amadeus Certification, Ground Support Certification, Flight Attendant Training and etc.

Program Education Objectives (PEO)

Three to five years after graduation, BS International Tourism Management shall have.

  1. PEO 1. Demonstrated and interpreted holistic competencies including data, product, services, technology, policies, and applicable laws geared toward nationalism and global competitiveness of local and international tourism and hospitality industry.
  2. PEO 2. Applied innovative management and entrepreneurial functions utilizing business analytics in service-oriented business organizations performing crisis and risks mitigation activities following proficient use of communication channels of tourism and hospitality industry.
  3. PEO 3. Demonstrated competencies in the arrangement, delivery, promotions, operations and management of related activities in tour and travel business.
  4. PEO 4. Assessed impacts of tourism activities and designed mitigation, adhering to identified requirements and sustainable practices of tourism destination planning, management, and promotions.

Institutional Graduate Attributes (IGA)

  • GA 1. Collaborative and Team Leaders
  • GA 2. Competent Lifelong Learners
  • GA 3. Critical Thinkers and Problem Solver
  • GA 4. Committed and Values Driven Leaders
  • GA 5. Creative and Innovative Leaders

Program Quality Assurance

  • PACUCIA LEVEL III Re-Accredited

National Qualification Framework

  • Level 6 (Reference Philippine Qualification Framework)

Reference CMO

  • CMO 62 series 2017- Policies, Standards and Guidelines for BS Tourism and Hospitality Management

Career Opportunities

Graduates of BSITM can have professions and careers as

BSITM-AVSE

  • Flight Attendant
  • Cabin Crew Assistant
  • Cabin Crew Trainer
  • Purser
  • Ground Attendant
  • Ground Support Attendant
  • Ground Attendant Manager
  • Airline Customer Support Attendant
  • Flight Crew Scheduler
  • Airline Manager
  • Researcher

BSITM-TOSH

  • Travel Agency Owner
  • Travel Agent
  • Tour Operator
  • Tour Guide
  • Front Desk Manager
  • Hotel Manager
  • Event Specialist
  • Resort Manager
  • Event Coordinator
  • Researcher

Student Outcomes (SO)

The students should attain the following by the time of graduation:

  1. Ability to communicate and convey themselves effectively both for oral and written in the business of aviation industry.
  2. Apply relevant technology for the production and management in airlines experiences.
  3. Perform different aviation services in relation to operations, effectively.
  4. Create, apply, and evaluate marketing strategies for aviation and airline organizations.
  5. Practice empathy and respect for diversity and multicultural perspective in aviation industry.
  6. Establish sense of inquiry and analysis of current issues in the business of aviation thru research.
  7. Work collaboratively in groups, both as a leader and, a team member, in diverse environment in the aviation industry.
  8. Examine possible risks in the workplace of aviation and perform steps to reduce adverse effects.

Admission Criteria and Requirements

  • For Freshmen
    • Form 138 (Report Card)
    • Form 137 (Transcript of Record)
    • Good Moral Character Certificate
    • Original PSA Authenticated Birth Certificate
    • 2 pcs Identical 2 x 2 ID Photo with white background and name tag
  • For Transferees
    • Certificate of Transfer Credentials
    • Certificate of Grades
    • Course description with Course Content
    • Good Moral Character Certificate
    • Transcript of Records
    • Original PS Authenticated Birth Certificate
    • 2 pcs Identical 2 x 2 ID Photo with white background and name tag

Requirements needed to graduate.

  1. Complete Academic Requirements
  2. Passing the Final Oral Defense for Design Project

Summary Units of BSITM Courses

BSITM – AVSE

COURSES  UNITS 
General Education Courses  36 
Institution Mandated  6 
National Service Training  6 
Physical Education  8 
Business & Management Education  13 
Tourism and Hospitality Core  30 
Tourism Professional Core  34 
Tourism Professional Electives  29 
Practicum  6 
TOTAL UNITS  162 
BSITM – TOSH
COURSES  UNITS 
General Education Courses  36 
Institution Mandated  6 
National Service Training  6 
Physical Education  8 
Business & Management Education  13 
Tourism and Hospitality Core  30 
Tourism Professional Core  37 
Tourism Professional Electives  27 
Practicum  6 
TOTAL UNITS  169