BACHELOR OF ARTS IN COMMUNICATIONS
PROGRAM DESCRIPTION
The Bachelor of Arts in Communications program cover various ways by which human communicate. It focuses on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad range of subject matter ranging from the study of communication in interpersonal relationships, groups, organization and cultures.
PROGRAM EDUCATIONAL OBJECTIVES
Three years after graduation, graduates shall have:
- demonstrated theoretical knowledge and technical skills required for entry level, supervisory, managerial or entrepreneurial position in the field of communication;
- exhibited problem-solving, critical thinking and decision-making skills as communication professionals;
- possessed a commitment to lifelong learning and advancement, professional ethics and code of conduct;
- Actively responded to issues of social, political, economic, and environmental concerns.
STUDENT OUTCOMES
By the time of graduation, students shall have the ability to:
a. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge
b. Communicate in different formats and platforms (print., broadcast and online)
c. Prepare communication/media plan
d. Conduct communication and media research and evaluation
e. Develop and produce communication materials in different formats and platforms
f. Demonstrate communication management and leadership skills
g. Develop entrepreneurial capabilities
h. Adhere to ethical standards and practices
i. Recognize the need for and an ability to engage in continuing professional development
j. Demonstrate development orientation in communication work
k. Apply communication theories/models, practices, and tools in development work
CAREER OPTIONS
- Copywriter
- Account Executive
- Advertising Manager
- Public Relation Officer
- TV or Radio Production Staff
- College Professor
CORE FACULTY MEMBERS
| FACULTY | FIELD OF SPECIALIZATION |
| Dr. Gerby Muya | Developmental Communication |
| Dr. Celia Tibayan | Communication |
Reference: CMO No. 35 series of 2017
LPU-Laguna FOUR-tifies its Winning Tradition at EdukCircle Documentary Making Competition